Ireland on the Fly started off as a passion project during Covid as a fortnightly podcast covering fly fishing in Ireland.
But since the start of this year, well-known Lough Corrib guide, Tom Doc Sullivan, has also joined the podcast as co-host and now the show is releasing regular episodes of 3-4 a month.
Fly fishing is a niche enough sport, although interest in fishing and the outdoors in general has seen an uptick since the Covid lockdowns, so it was brilliant to see Ireland’s only fly fishing podcast reach the top 50 on the Apple Podcast Sport charts in recent weeks, sitting alongside shows on the Premier League, Arsenal and other mainstream sports content.
It’s an incredible achievement for a small but growing podcast that showcases exactly what podcasting is all about - interesting, regular content to a dedicated community of followers hungry and eager for podcast content focused around their interest.
Fly fishing podcasts have been generally dominated by the US market which can be frustrating for fly anglers this side of the water who are looking for content, interviews, news and stories tailored to their experiences and places that they fish.
Having dipped our toes in this space and seen the impact it can have, watch this space for more original fly fishing podcasts from LastCast Media in the future.